Tiếng ViệtOver nearly a decade of delivering high-quality products to customers, Hito Vietnam has maintained a strong spirit of continuous innovation, creativity, and learning. On its journey to becoming a strong national brand and expanding internationally, let’s take a look back at the path Hito Vietnam has taken.
Pioneering in Research, Development, and Product Innovation
Hito Vietnam focuses on products that support growth and height development—core offerings that create value and competitive advantage for the brand. At the same time, the company continuously invests in research and development to expand its product range.
These include not only height-supporting products but also nutritional solutions that can serve as meal replacements, as well as vitamin supplements tailored for sensitive groups such as pregnant women, infants, and the elderly.
Hito Vietnam is also a sponsor and partner of the Hoang Anh Gia Lai Football Club.
Mr. Nguyen Tan Anh, Director of the Hoang Anh Gia Lai Academy, shared:
“We are very impressed with the product strategy of Hito Vietnam’s leadership. We share a common goal: providing calcium and essential micronutrient supplements to support bone development, enhance immunity, and improve endurance—helping players achieve optimal physique and height.”
Strengthening Its Leading Position in the Vietnamese Market
By leveraging the strong potential of the domestic market, Hito Vietnam develops products that are suitable for Vietnamese physical characteristics, consumer habits, and spending levels.
The brand not only focuses on major cities but also expands distribution to provinces nationwide. It has built a standardized, safe, and reliable distribution system to ensure consumers can easily access genuine products.
Sustainable Development Associated with Social Responsibility
Hito Vietnam defines its business principle as harmonizing business goals with social responsibility, aiming for sustainable development. The company is committed to creating value for all stakeholders:
- Consumers: Providing safe, diverse products at reasonable prices
- Government: Complying with regulations in all markets where Hito operates
- Employees: Ensuring a safe working environment, personal development opportunities, and competitive income
- Partners: Maintaining transparency, mutual benefit, and contributing to society
- Community: Acting responsibly, sharing value, and supporting community development
Hito Vietnam has also participated in community activities, including Mid-Autumn gift-giving programs for families of pediatric patients at the 108 Military Central Hospital.
Becoming a Prominent Brand Conquering International Markets
Hito Vietnam is accelerating its global expansion by exporting products to international markets. The company is completing all necessary legal documentation and diversifying its product portfolio to meet the cultural and consumer needs of different regions.
Additionally, Hito focuses on developing distribution channels and business partnerships to bring its products to markets worldwide.
Mr. Le Hoai Nam, representative of Hito Vietnam, stated:
“Our goal is for every household around the world to have at least one product bearing the Hito brand.”
